What is the public relation?
It is a practice to enhance the reputation of an organization, to modify the perception of its targeted audience in an ethical manner. To do so, they have public relation experts who work very hard to sustain a pleasant relationship between the customer, which includes investors of the org, stakeholders, partners and the employees, and the organization. The key responsibility of a public relation officer is to maintain the free flow of information between the customer and the organization.
Why is it important?
In today’s era companies are in constant state of flux and competition due to which it is very important for them to stay ahead of each other. To do so, organizations have to stay in touch with their stakeholders, investors, partners and the individuals associated with it.
The services offered by public relation officer
- Presenting the organization in best light
The main service of a public relation expert is to create a brand image in the minds of the company’s target customers by interacting via press releases, newsletters, public events, interviews, celebrity endorsements, etc.
It is a very effective approach for brand positioning. They are hired to increase the popularity of brand among its target audience.
- To gain exposure by reaching maximum people
To stay up in the competition by fulfilling the demand of the customers is very important for the organizations. Thus it is very important for the organization to clearly understand the needs of their target customers, which can only be done by ensuring the free flow of information between the customers and the organization. This is the only way to which expectations of the customers can be achieved. Also, it is very important that correct information about the brand is being sent to the customers, without which loyalty of brand cannot be achieved. Thus public relation officers maintain the free flow of information between the organization and the targeted customers.
- Feedback from the public through PRO SERVICES
Public relation officers are not there to make sure about the free flow of information from the organization to their target customers, but they also take into account the information flow from the customers to the organization.
It is very important for the organization to get the correct feedback from their customers, like what they really feel about the products and services of the organization. All the reviews, no matter positive or negative, are very helpful for the organization to grow. When they receive a positive feedback it is very good for the organization, but when they receive negative feedback, it is taken very seriously, and modifications are being made by incorporating the reviews into the system to match the expectations of their targeted customers
The main PRO SERVICES is to maintain the image of the organization so, under some unfavorable situations; it gets more critical for the officer to handle the overall scenario. It is the PR officer who has to face different questions and criticism from the media or public. HE has to take or to call for an immediate action for the situation that should work in company’s favor.